Imagine Eric Clapton Performing in Your Living Room
Video is moving from personal-use screens and into all of our daily lives. It seems as if video screens are showing up everywhere, from replacing play posters to restaurant menus. The main reason seems logical; you can easily and instantly change the content. The bigger reason is you can also tell a better story.
Restaurants are not just featuring their menus on screens, they are showing beautifully shot video of the food and featuring the chef and staff. Even areas of the McDonald’s menu use video to tempt your taste buds.
The next level of video storytelling is beginning to emerge. I featured a blog about the video 3D walls at the National Association of Broadcasters convention. With a few video squares you could create a lifelike fountain of running water, with sound, and not get wet.
This wave of video uses is getting more widespread and more creative. One of these creative uses is a multi-sided, huge LED façade called the “WAVE.” It is considered South Korea’s largest billboard.
This “anamorphic illusion” looks like a large fish tank with an enormous wave constantly moving. It took nearly five months to make this 66-feet tall and 262-feet wide lifelike display.
What this does show is we are not too far from creating a holographic theater. Imagine walking up to a four-screen video salesperson at a store who can answer questions and make recommendations. Also, a comedian could perform at many venues (even at small venues in small cites) at the same time. If you had the screens, you could even subscribe to a performance in your own home. Think of having Eric Clapton perform acoustically in your home. Even a lifelike president could hold live speeches at many locations at the same time or in homes.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
