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BlogOne-Minute MarketerImagine Eric Clapton Performing in Your Living Room

Imagine Eric Clapton Performing in Your Living Room

Video is moving from personal-use screens and into all of our daily lives. It seems as if video screens are showing up everywhere, from replacing play posters to restaurant menus. The main reason seems logical; you can easily and instantly change the content. The bigger reason is you can also tell a better story.

Restaurants are not just featuring their menus on screens, they are showing beautifully shot video of the food and featuring the chef and staff. Even areas of the McDonald’s menu use video to tempt your taste buds.

The next level of video storytelling is beginning to emerge. I featured a blog about the video 3D walls at the National Association of Broadcasters convention. With a few video squares you could create a lifelike fountain of running water, with sound, and not get wet.IMG_0421

This wave of video uses is getting more widespread and more creative. One of these creative uses is a multi-sided, huge LED façade called the “WAVE.” It is considered South Korea’s largest billboard.

This “anamorphic illusion” looks like a large fish tank with an enormous wave constantly moving. It took nearly five months to make this 66-feet tall and 262-feet wide lifelike display.

What this does show is we are not too far from creating a holographic theater. Imagine walking up to a four-screen video salesperson at a store who can answer questions and make recommendations. Also, a comedian could perform at many venues (even at small venues in small cites) at the same time. If you had the screens, you could even subscribe to a performance in your own home. Think of having Eric Clapton perform acoustically in your home. Even a lifelike president could hold live speeches at many locations at the same time or in homes.

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With almost 30 years’ experience, AMPERAGE didn’t hire Mark … Mark hired AMPERAGE. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. As one of our fearless leaders (and our go-to sommelier), Mark works tirelessly to solve the complex puzzle that is “communication.” He’s written a whole book about it. If Mark were a dog, he’d be an Australian shepherd, consistently herding and providing direction to the AMPERAGE flock. Aussies also have two different colored eyes, which Mark thinks is great. Mark moves the needle by digging into research, background and persona for clients. It is from that solid foundation that he can empower clients to build large branded houses.