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logo main logo darklogo light
  • About Us
    • Our Team
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July 2021

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Traditional TV vs. TV-Connected Device Usage in Q3 2020 (daily hh:mm, total population)
Blog/One-Minute Marketer

Let’s Talk Traditional TV

With streaming taking the front of the TV hype stage, it’s time to take a more objective look at traditional TV. The average adult, according to Nielsen/Marketing Charts, spe

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By Mark Mathis
July 29, 2021
airbnb Oscar Mayer Wienermobile
Blog/One-Minute Marketer

Stay in the Wienermobile on Airbnb

Domino’s Noid has returned to the company’s advertising. The nemesis mascot’s return provides Domino’s with a villain for its brand story, but also is scori

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By Mark Mathis
July 26, 2021
The New/Old Brand Journalist
Blog/One-Minute Marketer

The New/Old Brand Journalist

I have a degree in journalism from a major university, but other than a few newspaper stringer stories, I’ve never been a practicing “real” journalist. I’ve mostly operated

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By Mark Mathis
July 22, 2021
Times Square Advertising
Blog/One-Minute Marketer

People Just Want the Information

What do people want from advertising? Today the once distinct line between advertising and editorial is blurring, so no matter what kind of “ad” you are constructing, remember

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By Mark Mathis
July 19, 2021
Fundraising

A Small-Scale Approach to Special Events

Many organizations had to cancel special events in 2020 as a precaution during the height of the coronavirus pandemic. Those same organizations may have already canceled fundraisin

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By Melissa Pence, CFRE
July 15, 2021
Vintage Car Radio Deck
Blog/One-Minute Marketer

AM Radio Is Becoming Static

I have not thought much about AM radio since I signed on with SiriusXM. There just is no programming for me on AM radio. Yet, a story about AM radio stopped me in my tracks: The he

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By Mark Mathis
July 15, 2021
Business Video Completion Rates, by Length, in 2020
Blog/One-Minute Marketer

“Business Videos Should Be Longer,” Said No One Who Watches Business Videos

We all know video is the king of content creation. Video is driving more and more of internet engagement and interest.  Unfortunately, the people producing B-2-B videos did no

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By Mark Mathis
July 12, 2021

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