Let’s Talk Traditional TV
With streaming taking the front of the TV hype stage, it’s time to take a more objective look at traditional TV. The average adult, according to Nielsen/Marketing Charts, spe
Stay in the Wienermobile on Airbnb
Domino’s Noid has returned to the company’s advertising. The nemesis mascot’s return provides Domino’s with a villain for its brand story, but also is scori
The New/Old Brand Journalist
I have a degree in journalism from a major university, but other than a few newspaper stringer stories, I’ve never been a practicing “real” journalist. I’ve mostly operated
People Just Want the Information
What do people want from advertising? Today the once distinct line between advertising and editorial is blurring, so no matter what kind of “ad” you are constructing, remember
A Small-Scale Approach to Special Events
Many organizations had to cancel special events in 2020 as a precaution during the height of the coronavirus pandemic. Those same organizations may have already canceled fundraisin
AM Radio Is Becoming Static
I have not thought much about AM radio since I signed on with SiriusXM. There just is no programming for me on AM radio. Yet, a story about AM radio stopped me in my tracks: The he
“Business Videos Should Be Longer,” Said No One Who Watches Business Videos
We all know video is the king of content creation. Video is driving more and more of internet engagement and interest. Unfortunately, the people producing B-2-B videos did no
