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Digital Media Specialist

AMPERAGE Core ValuesAMPERAGE Marketing & Fundraising is seeking a talented Digital Media Specialist in either our Cedar Rapids or Cedar Falls office to help develop paid digital/social media campaigns and strategies for AMPERAGE and its clients.

The Digital Media Specialist will be responsible for the day-to-day management of assigned Google Ads to include Search, Display, retargeting and YouTube, Facebook, Instagram, Snapchat, TikTok, Twitter, Pinterest, Reddit and LinkedIn campaigns including optimizations, reporting and recommendations; work alongside media and account teams to ensure campaigns are fully integrated.

The Digital Media Specialist will also:

  • Pull search query reports, mine for additional keywords and negative keywords
  • Assist in the optimization of assigned accounts by running diagnostic reports, identifying red flags and/or opportunities, and making optimization recommendations
  • Set-up and perform A/B testing
  • Analyze performance data and implement optimizations to increase ROI of campaigns
  • Maintain budget and spend allocation for campaigns based on set goals
  • Partner with analytics in the completion of monthly reports
  • Perform competitive research analysis for all campaigns
  • Stay abreast of new tools, trends and best practices in search marketplace through research and/or industry events and conferences

Education, Functional/Technical Knowledge:

  • Bachelor’s Degree or equivalent, preferably in marketing
  • Google Certified (within 3 months)
  • Facebook Blueprint eLearning (within 3 months)
  • Excellent multitasking abilities and the ability to prioritize well
  • Excellent communication skills, both written and verbal
  • Ability to work well with vendors, clients, and other outside parties
  • Strong detail orientation
  • Ability to manage projects autonomously
  • Strong computer skills, math skills, and internet savvy
  • Must be proficient in MS Excel, PowerPoint and Word

Email cover letter and resume to Mickey Waschkat at mwaschkat@amperagemarketing.com.  No telephone calls please. Learn more about careers at AMPERAGE here.

AMPERAGE Marketing & Fundraising is a leading marketing agency and fundraising consulting firm that serves clients across the Midwest, nation and globe from its offices in Iowa and Wisconsin. With a focus on healthcare, education, nonprofits, finance & insurance and manufacturing/B2B, AMPERAGE believes in doing work that positively impacts people’s lives in significant ways. Find out more at AMPERAGEmarketing.com/.

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