When Is a Capital Campaign Needed?
As nonprofits adjust to new community demands, increased needs for services and how programs are delivered, an organization may question if it should conduct a capital campaign to raise the necessary funds to meet new objectives.
DonorSearch defines a capital campaign as a targeted fundraising effort that takes place over a defined period of time. Capital campaigns aim to raise money outside of an organization’s annual or operating fund to finance a new facility or building renovation, implement a new program or service line, purchase equipment, increase a nonprofit’s infrastructure and/or augment an organization’s endowment to ensure future sustainability.
Capital campaigns are conducted to raise funds for a one-time need or purpose for a nonprofit and takes the dedication of staff, board members and volunteers. The Giving Institute recommends that a nonprofit should plan for a capital campaign to last three to five years. This includes from the initial project planning and conducting a feasibility study through cultivating donors and soliciting prospects and finally to campaign evaluation.
Although a capital campaign is an investment of time and resources for an organization, it is also beneficial to the future of the nonprofit.
These benefits include:
- Increased community awareness
- Amplified involvement of volunteers
- Greater engagement with donors
- Enhanced development office operations
AMPERAGE Marketing & Fundraising has consulted on over 80 capital campaigns throughout the Midwest, and our fundraising consultants each have more than 20 years’ fundraising experience working with nonprofit organizations. If you have questions or would like to explore the timing of a capital campaign for your organization, download our fundraising brochure or contact Jennifer Rubel, director of fundraising, at firstname.lastname@example.org or 319-268-9151.