Artificial Intelligence in Fundraising
Artificial Intelligence (AI) sounds like a tactic that would be part of a sci-fi movie, but since the beginning of the decade many nonprofits have been using AI to increase productivity and strengthen relationships with their constituents. In fact, in 2020 report, the AI in Advancement Advisory Council reported that 82% of fundraisers think artificial intelligence in fundraising is the future.
Save Time Using Artificial Intelligence in Fundraising
Why does it make sense to use AI in our nonprofit organizations? Organizations that have incorporated AI in their operations have reduced administrative tasks and time spent doing data entry and research to determine who to ask for gifts, when to make a gift ask and at what amount. This allows executive directors and fundraisers to spend more time on specific engagement activities for their most likely prospects and donors.
Some nonprofits may already have resources that incorporate AI technology in their services such as a CRM that provides a wealth screen of a donor database or Google Analytics to help understand the demographics of people viewing your website. Other services such as Gravyty or Dataro can assist in further segmenting your audiences, provide customized communications to your constituents and prioritize donors for outreach and stewardship activities. Some AI services can also provide ongoing data cleansing: updating donor records with mailing addresses, phone numbers and email. These processes save staff and volunteer time from manually updating records, giving more time to dedicate to community outreach and sharing your organization’s mission and needs.
Incorporating AI technology in your organization has the potential to increase your staff productivity and create more efficiencies in your nonprofit. To learn about ways to implement AI in your operations, contact AMPERAGE Marketing & Fundraising at email@example.com or 319-268-9151.