How Brand Storytelling Connects with Your Donors
As you contemplate your nonprofit’s approach to communicating with donors, consider sharing your organization’s mission, needs and impact through brand storytelling to stand out from other organizations and their charitable requests.
Make An Impact with Storytelling
Many nonprofit organizations increase their fundraising activities in the fall when there are opportunities to encourage charitable giving, such as Giving Tuesday and the end of the calendar year. Getting your supporters’ and prospective donors’ attention can be a challenge given the fact that the average American household receives 454 pieces of marketing mail a year.
Brand storytelling can have a powerful impact on your supporters. Share your stories during a conversation, video testimony, a feature story in a newsletter and even via a digital or direct mail appeal letter. Stories create a connection between the clients you serve and those who are interested in supporting your brand mission and work in the community.
Personalized Stories Compel People to Act
Donors are more likely to remember a story told or a client testimonial about their impact rather than the statistics of how many clients served. That is because stories shared in the right style, medium and tone can induce feelings of empathy. A story can help motivate and encourage others’ understanding of why your organization and services matter. A story can compel others to take action whether it be through advocacy, volunteering or donating to support your organization or cause.
Philanthropists receive many requests for support. The more detailed and compelling a story, the easier it will be to build an emotional connection and engage with donors.
At AMPERAGE Marketing & Fundraising, we believe in the power of storytelling to motivate, inspire and engage your audiences in your mission. To learn more about our storytelling capabilities and other mediums for effective delivery, contact one of our Fundraising advisers or email Jennifer Rubel, director of fundraising, at firstname.lastname@example.org.