Innovation in a Bathroom Shower
Defining a target audience is difficult. To understand your best audience, you have to think of marketing like a tennis racket: You can hit the ball with any part of the racket, bu
Think Visual with Gen Z
You can’t keep hiding from the fact that Gen Z is here. You can stop complaining about millennials (many millennials are turning 40 this year); you have a new generation acti
Odds and Ends for the Official End of Summer
It has been a gangbuster summer with the country opening up, planes full and people enjoying family and friends again. This is my last blog before the official beginning of fall. S
Why Do People Leave a Review?
Have you ever left a review? I have, and I have to say, when I’m less than happy with the product, I tend to not review. Then I saw this research from Jungle Scout (Marketing
Is the Cookieless Future the End of Digital?
When we first learned of the cookieless world and that Apple (opt-in option) and Google (Chrome shutdown) would be removing personal identifies (known as cookies), the tech world w
Is YouTube a Social Platform?
In a very unscientific poll, I asked people what were the most popular social media. The majority said Facebook. A few said Linked in or Pinterest. My son would say Reddit. And one
This Is the Streaming Era for NFL Football
Pre-season NFL football is full fury this week, and with it new, multibillion-dollar TV deals take place that will impact the NFL TV landscape for the foreseeable future and beyond
The 50 Rule for 50-Plus People
There is no question that ageism is practiced in statistics and surveys. Yet cutting out “older” people from media buys or images of gray-haired people from marketing m
Can You Trust Forecasts Post-COVID?
I’m not talking about weather forecasts, but I’m pretty sure you can’t trust weather forecasts. What this blog is about is trusting all kinds of forecasting right
Breaking News: A New Kind of Journalism
I attended a Zoom meeting with a young reporter from a large paper out East. She talked about a new wave of journalism that is going nationwide. It is called “engagement jour
