The Next Gen Is Coming and Do They Have a Weird Story
The Gen Zers’ lives are a mess: Graduations canceled, jobs delayed, internships withdrawn, virtual proms, parties no more. There is worry and stress impacting our next gen ag
Here Is a Video Designed for 2 People
A friend of mine works with Beyond Pink and the National Breast Cancer Coalition. Her name is Sarah, and she is 100% in when she takes on an issue, but she surprised me with a mark
Hulu and Other TV Ratings Info
TV land is busy. COVID-19 has sent people to their TVs in record numbers for linear and nonlinear views. In the U.S., usage of TVs (internet-connected, smart TVs, cable and broadca
Platform vs. Media Outlet
As I talk with many people about social media, there is an assumption that there is a huge audience waiting to be tapped. The truth is, there is no audience. A platform like GoFund
Why Is Live Video Not Catching On?
What’s wrong with live video? A Sprout Social research project showed that more than half of marketers want to try live video this year, but the operative word is “try.
The World’s Finest Blog
Do you remember Buddy saying in the movie “Elf”: “You did it! The world’s best coffee.” I love that movie, and as a marketer it is one of my favorit
Get To Know Your Personas
If you regularly read this blog, you know I enjoy all the content from NN/g (www.nngroup.com). They have developed the best paragraph describing personas I’ve ever read: R
Sing This: “Oh Sales and Marketing Should Be Friends”
Did your high school perform the “Oklahoma!” musical? There is a song that said, “The farmer and the cowman should be friends. Oh, the farmer and the cowman shoul
