Changes to Google Ad Grants for Nonprofits
Every month, Google provides $10,000 worth of advertising to 35,000 nonprofits around the world. Organizations utilize these ads to attract donors and volunteers, and promote advoc
The New 80/20 Rule for Fundraising
If you work in fundraising, you have likely encountered the adage that 80 percent of your revenue comes from 20 percent of your donors. This is derived from the Pareto Principle, w
Tax Changes and Giving Trends to Watch in 2018
Much has been written about recent changes to the tax code and how they could affect philanthropy. Many forecast decreases, sometimes in the billions, for charitable giving. There