Facebook Uses An Unlikely Medium
If you owned the largest communications medium on the planet, what would you use to apologize to the United States? Mark Zuckerberg took out full-page ads in U.S. and British newsp
AMPERAGE Associate Trevor Rayhons Elected to PRSSA National Committee
CEDAR FALLS, Iowa—Trevor Rayhons, AMPERAGE Marketing & Fundraising’s public relations & copywriting associate, was elected as vice president of member services for
A Free Gift Inside
For years, I loved Cracker Jacks. You get a great product and a surprise inside. Now, when I opened my new Bluetooth headsets, I also got a free gift inside. I bought a pair of Sou
How Did the Super Bowl Really Do?
It’s been a few months. The Super Bowl is all but forgotten with attention now turning to spring practice. How was the game? The ratings are in and down 7% from last year, but th
Changes to Google Ad Grants for Nonprofits
Every month, Google provides $10,000 worth of advertising to 35,000 nonprofits around the world. Organizations utilize these ads to attract donors and volunteers, and promote advoc
Age of Fake News, National Enquirer Should be Booming?
The other day while I was grocery shopping, I stumbled on an aisle that still was sporting the National Enquirer. As kids we would buy covers with Bat Boy and circulate them around
Google Is Protecting Us and the Future Internet
Google is fighting bad ads. In a report, “How we fought bad ads, sites and scammers in 2016,” Google takes credit for keeping the internet open and safe. “Ads play a key role
Is Your Content On Target?
According to an Adobe (2017) study, consumers spend 1/3 of their day on average “engaging with digital content.” People are actively searching for interesting content, but they
AMPERAGE Acquires Wisconsin Advertising Agency
Creative Communication & Design will become AMPERAGE effective immediately Cedar Falls, IOWA—AMPERAGE Marketing & Fundraising today announced it has acquired Creative Com
Will Google Chrome Block Your Ads?
A new ad-blocker from Google Chrome is described not as a blocker but as just a “filter.” The effort by Google is to stop the intrusive pop-ups, auto video ads and other large
