A Free Gift Inside
For years, I loved Cracker Jacks. You get a great product and a surprise inside. Now, when I opened my new Bluetooth headsets, I also got a free gift inside.
I bought a pair of SoundPEATS headphones with the built-in magnet design and Bluetooth compatibility (I’d give them 4 starts by the way). There was a little booklet inside that said I received “something special for me, A GIFT.” If I join their community they will extend my warranty by 6 additional months. Not bad. But as a marketer, I was mostly impressed with this statement, “Thank you for ordering from Us. If you like our product, apart from leaving a review on Amazon to encourage us, you can also…blah, blah, blah.”
I like that they asked for the review and gave a good reason, the why, to “help encourage us.” Most companies ask for the review, but don’t give you a solid reason. This company is providing the WHY and providing a value if you join their community. Well done.
By the way, this is not a paid endorsement. I received no compensation for my review or blog on these headphones. I just like them and their corporate culture.