Video Continues Trending in 2019
It’s no secret that “going digital” continues to rise and won’t be going away anytime soon, especially in 2019. Though traditional forms of fundraising are far from dead, d
Charitable IRA Rollover Presents Opportunity in New Tax Legislation
Here we are already, the end of the year push. It seems like just yesterday the new tax legislation was passed and hardly a day went by without some prediction of the impact on the
JJ Watt Provides Another Fundraising Lesson
If JJ Watt is looking for a career once he retires from the NFL, he may want to consider fundraising. About a year ago he raised just over $40 million (with an original goal of $20
Ten Reasons to Conduct a Feasibility Study
A feasibility study provides invaluable feedback for launching a fundraising campaign, yet many organizations still hesitate to invest in this key early step. So if you happ
Create Hero-Donors with your Fundraising Communications
We hear a lot about being donor-centered in fundraising. Typically, it’s in the context of major gifts, emphasizing listening to a donor, uncovering their philanthropic passion a
Don’t Neglect Big Potential in Planned Giving
It’s easy to overlook planned giving. Chances are good that by the time many of the planned gifts you uncover are realized, you will have moved on to another organization (or ret
Donors and Dilemmas Post Time’s Up
Over the past year, the public has seen a number of powerful and high profile men brought down by allegations of sexual harassment. The #metoo and Time’s Up campaigns have brough
Changes to Google Ad Grants for Nonprofits
Every month, Google provides $10,000 worth of advertising to 35,000 nonprofits around the world. Organizations utilize these ads to attract donors and volunteers, and promote advoc
The New 80/20 Rule for Fundraising
If you work in fundraising, you have likely encountered the adage that 80 percent of your revenue comes from 20 percent of your donors. This is derived from the Pareto Principle, w