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  • About Us
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    • Planning & Marketing
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
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    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
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August 2018

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One-Minute Marketer

Football Ratings Have a Lot of People Kneeling

Omaha, Omaha, ready, set, hut hut hut.  Next Thursday, the Eagles and Falcons kick off the 17-week regular season of NFL Football. A lot of people have been squawking,  including

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By Mark Mathis
August 30, 2018
One-Minute Marketer

Radio Takes Another Hit from Technology

Radio has had a tough 10 years of disruption, but a new technology is eroding even more of its already low ratings.  This time it is smart speakers. A recent NPR and Edison Resear

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By Mark Mathis
August 27, 2018
News

Heather Bremer-Miller Joins AMPERAGE Marketing & Fundraising

CEDAR FALLS, Iowa—Heather Bremer-Miller joins AMPERAGE Marketing & Fundraising as a regional fundraising adviser. “It’s an honor to join the talented team of one of the l

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By AMPERAGE
August 23, 2018
One-Minute Marketer

Branding is Everything at IKEA

Advertising Age did an article some time ago claiming that branding is everything. The idea is that branding is moving from just a products positioning to experiential orientation,

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By Mark Mathis
August 23, 2018
Fundraising/News

Ten Reasons to Conduct a Feasibility Study

  A feasibility study provides invaluable feedback for launching a fundraising campaign, yet many organizations still hesitate to invest in this key early step. So if you happ

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By AMPERAGE
August 20, 2018
One-Minute Marketer

Two SmartPhones Walk Into a Bar and Say, “Hey Siri.”

The age of voice commands is rapidly upon us. As marketers, the question is not what, but how can we market with this new communication improvement. According to Adobe Analytics, 5

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By Mark Mathis
August 20, 2018
One-Minute Marketer

In This Age of Fake News, Trust Is Everything

Here is some information for a person who works in a profession that is at the bottom of the ethical standard in America. Advertising practitioners just barely edge out used car sa

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By Mark Mathis
August 16, 2018
One-Minute Marketer

Netflix Is Out in Front and Pushing Higher

Cable companies are scratching their collective head at the rapid rise of Netflix. It is by far the most popular source of TV content — more than any other subscription service.

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By Mark Mathis
August 13, 2018
One-Minute Marketer

Amazon Zigs and Zags Again

Even though Amazon may be hurting retail stores, Amazon opens its own stores. Now Amazon is going to invade your home with catalogs.  Toy catalogs will be mailed this holiday seas

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By Mark Mathis
August 9, 2018
One-Minute Marketer

Watch Out ESPN, Here Comes Facebook

Facebook, not ESPN, NBC or CBS, has won the rights to live stream 380 Premier League soccer matches per season from 2019 through 2022. The streaming is only in Cambodia, Laos, Thai

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By Mark Mathis
August 6, 2018

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