Football Ratings Have a Lot of People Kneeling
Omaha, Omaha, ready, set, hut hut hut. Next Thursday, the Eagles and Falcons kick off the 17-week regular season of NFL Football. A lot of people have been squawking, including
Radio Takes Another Hit from Technology
Radio has had a tough 10 years of disruption, but a new technology is eroding even more of its already low ratings. This time it is smart speakers. A recent NPR and Edison Resear
Heather Bremer-Miller Joins AMPERAGE Marketing & Fundraising
CEDAR FALLS, Iowa—Heather Bremer-Miller joins AMPERAGE Marketing & Fundraising as a regional fundraising adviser. “It’s an honor to join the talented team of one of the l
Branding is Everything at IKEA
Advertising Age did an article some time ago claiming that branding is everything. The idea is that branding is moving from just a products positioning to experiential orientation,
Ten Reasons to Conduct a Feasibility Study
A feasibility study provides invaluable feedback for launching a fundraising campaign, yet many organizations still hesitate to invest in this key early step. So if you happ
Two SmartPhones Walk Into a Bar and Say, “Hey Siri.”
The age of voice commands is rapidly upon us. As marketers, the question is not what, but how can we market with this new communication improvement. According to Adobe Analytics, 5
In This Age of Fake News, Trust Is Everything
Here is some information for a person who works in a profession that is at the bottom of the ethical standard in America. Advertising practitioners just barely edge out used car sa
Netflix Is Out in Front and Pushing Higher
Cable companies are scratching their collective head at the rapid rise of Netflix. It is by far the most popular source of TV content — more than any other subscription service.
Amazon Zigs and Zags Again
Even though Amazon may be hurting retail stores, Amazon opens its own stores. Now Amazon is going to invade your home with catalogs. Toy catalogs will be mailed this holiday seas
Watch Out ESPN, Here Comes Facebook
Facebook, not ESPN, NBC or CBS, has won the rights to live stream 380 Premier League soccer matches per season from 2019 through 2022. The streaming is only in Cambodia, Laos, Thai
