Radio Takes Another Hit from Technology
Radio has had a tough 10 years of disruption, but a new technology is eroding even more of its already low ratings.
This time it is smart speakers. A recent NPR and Edison Research study found that early mainstream owners of voice-activated speakers were replacing use of AM/FM radio by 45%. Even more surprising was the time replaced with smartphones, computers, tablets and television.
It’s a simple realization that there is limited time in the day for entertainment outlets, and the field is crowded. Finding the right media mix is critical to inserting your message to the right audience at the right time. Voice marketing is just starting to become a major player and could be a large part of the mix. If you don’t think so, just ask Alexa.