Two SmartPhones Walk Into a Bar and Say, “Hey Siri.”
The age of voice commands is rapidly upon us. As marketers, the question is not what, but how can we market with this new communication improvement.
According to Adobe Analytics, 54% of consumers with voice assistants use them at least once a day. Here are the most popular uses:
- Playing Music (61%)
- Weather (60%)
- Fun Questions (54%)
- General Research (53%)
- Directions (39%)
- Alarms (39%)
- Shopping (22%)
As more and more consumers use voice command, SEO is going to become more important, especially for Google’s Featured Snippet results that answer queries without ever going to a web page.
Content will need to look and sound good.
Not only will your content need to be well written, but it will also need to read well. Reading your copy out loud will not just be a dictate from a crazy creative director, but a must to compete in a world of direct conversations with consumers, patients, donors and prospective students.
This is truly the ad of the future. It will be more of conversation making the storytelling richer and more meaningful. Sponsoring skills and apps might provide a way to dynamically offer up ads and have a conversation with a consumer rather than just present a website.
Alexa, what’s the best way to advertise on Alexa…still waiting for an answer.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle.
After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant.
He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.”
Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.”
One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College.
Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board.
Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.