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logo main logo dark logo main
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
    • Financial
    • Fundraising
    • Manufacturing
    • Nonprofit
  • Careers
  • Contact
logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
    • Financial
    • Fundraising
    • Manufacturing
    • Nonprofit
  • Careers
  • Contact

September 2019

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One-Minute Marketer

The Layer-Cake Pattern of Website Scanning

If you’ve regularly read my blog, you know that one of my favorite sources of new information and research is NN/g (Nielsen Norman Group). NN/g is hyper-focused on user experienc

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By Mark Mathis
September 30, 2019
One-Minute Marketer

Do You Need an App for Your Organization?

Fewer apps are being developed today. The high-water mark was 2016. In 2008, only 500 or so apps were developed. Today there are 2.5 million on Google Play (Android), 2 million in

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By Mark Mathis
September 26, 2019
Fundraising/News

Creating an Engaging Volunteer Experience

Volunteers are the lifeblood of an organization. They are advocates for a cause, ambassadors to create awareness and champions for services. It only makes sense that we focus on re

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By AMPERAGE
September 25, 2019
One-Minute Marketer

Innovative Thinking and Trend Watching

I subscribe to a lot of e-newsletters on topics from healthcare to financial marketing. One I make sure I read every day is called “Innovation of the Day.” It’s just one of t

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By Mark Mathis
September 23, 2019
digital media specialist career
One-Minute Marketer

How Are You Doing at Your Digital Culture?

In 2015, we talked about what were the important characteristics of a digital culture. Now, 4.5 years later, how is it going? Econsultancy conducted research on what senior staff i

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By Mark Mathis
September 19, 2019
One-Minute Marketer

How Long Should Your Video Be?

The video length debate continues to rage. In the past, we allowed the medium to control length, but now you can publish a movie-long video if you want. Today we have the advantage

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By Mark Mathis
September 16, 2019
One-Minute Marketer

B2B Needs More High-Quality Content

It shouldn’t be surprising to any of us in business, but in research by Marketing Charts, 75% of all B2B buyers are spending more time researching purchases. I guess that is the

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By Mark Mathis
September 12, 2019
News

John Campos Joins AMPERAGE Marketing & Fundraising’s Digital Team

CEDAR FALLS, Iowa—John Campos joins AMPERAGE Marketing & Fundraising’s digital team as digital media specialist. Campos focuses on developing digital/social media strategie

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By AMPERAGE
September 10, 2019
One-Minute Marketer

It’s ‘Read a Book’ Day

It’s Read a Book Day. So here’s a book by Seth Godin, “Purple Cow.” “You’re either a Purple Cow, or you’re not. You’re either remarkable or invisible. Make your cho

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By Mark Mathis
September 9, 2019
News

Melissa Pence Joins AMPERAGE Marketing & Fundraising

CEDAR FALLS, Iowa—Melissa Pence joins AMPERAGE Marketing & Fundraising as a Regional Fundraising Adviser. Pence focuses on providing counsel and direction to nonprofit client

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By AMPERAGE
September 6, 2019

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Wausau, WI 54403

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