The Layer-Cake Pattern of Website Scanning
If you’ve regularly read my blog, you know that one of my favorite sources of new information and research is NN/g (Nielsen Norman Group). NN/g is hyper-focused on user experienc
Do You Need an App for Your Organization?
Fewer apps are being developed today. The high-water mark was 2016. In 2008, only 500 or so apps were developed. Today there are 2.5 million on Google Play (Android), 2 million in
Creating an Engaging Volunteer Experience
Volunteers are the lifeblood of an organization. They are advocates for a cause, ambassadors to create awareness and champions for services. It only makes sense that we focus on re
Innovative Thinking and Trend Watching
I subscribe to a lot of e-newsletters on topics from healthcare to financial marketing. One I make sure I read every day is called “Innovation of the Day.” It’s just one of t
How Are You Doing at Your Digital Culture?
In 2015, we talked about what were the important characteristics of a digital culture. Now, 4.5 years later, how is it going? Econsultancy conducted research on what senior staff i
How Long Should Your Video Be?
The video length debate continues to rage. In the past, we allowed the medium to control length, but now you can publish a movie-long video if you want. Today we have the advantage
B2B Needs More High-Quality Content
It shouldn’t be surprising to any of us in business, but in research by Marketing Charts, 75% of all B2B buyers are spending more time researching purchases. I guess that is the
John Campos Joins AMPERAGE Marketing & Fundraising’s Digital Team
CEDAR FALLS, Iowa—John Campos joins AMPERAGE Marketing & Fundraising’s digital team as digital media specialist. Campos focuses on developing digital/social media strategie
It’s ‘Read a Book’ Day
It’s Read a Book Day. So here’s a book by Seth Godin, “Purple Cow.” “You’re either a Purple Cow, or you’re not. You’re either remarkable or invisible. Make your cho
Melissa Pence Joins AMPERAGE Marketing & Fundraising
CEDAR FALLS, Iowa—Melissa Pence joins AMPERAGE Marketing & Fundraising as a Regional Fundraising Adviser. Pence focuses on providing counsel and direction to nonprofit client