Do You Need an App for Your Organization?
Fewer apps are being developed today. The high-water mark was 2016. In 2008, only 500 or so apps were developed.
Today there are 2.5 million on Google Play (Android), 2 million in the Apple Store, 700,000 in the Windows Store and 500,000 in the Amazon Appstore. That is a lot of apps. So what is the No. 1 app? It’s not a game. It’s Facebook, followed by WhatsApp, Facebook messenger, WeChat and Instagram.
Although there is a lot of focus on developing apps, the real focus should be on how to disseminate the app. Businesses and organizations are using apps for all kinds of specialty uses, such as board member information, trade-show material distribution and special events (such as fundraising or bidding apps for charity auctions).
Take the trade-show distribution app. No longer do you need to cart around boxes of brochures and sales sheets. Just have participants download the app, and they have all the specs. The best part is you can easily update all the spec sheets over time by just updating the app.
Again, the problem is not creating the app. That has been simplified over time. The hard part is getting people to download and use the app. That takes sales ability and planning. The technology is the easy part.