Innovative Thinking and Trend Watching
I subscribe to a lot of e-newsletters on topics from healthcare to financial marketing. One I make sure I read every day is called “Innovation of the Day.” It’s just one of those that makes you believe the future will be brighter than today.
One post has been haunting me for its simplicity and revolutionary thinking — and it hit home this week. Amazon and UPS, which deliver to my house sometimes daily, told me my address was wrong on one of my orders. On the day the email was delivered, I got a package from Amazon. As you know, Amazon is one big robot, and besides the expert drivers, UPS is just one big computer. So try to get the robot and computer on the phone.
Zalando in Denmark has developed a novel idea of using private homes as delivery points. The private homes — made up of seniors, homebound and unemployed individuals, who are home most of the day — serve as a pickup and drop-off service in neighborhoods. The delivery hubs are more personal and have better information than the robot and computer. And they’re safer than leaving a bunch of packages at your front door all day.
As “Innovation of the Day” says, “Unpacking this innovation is like trend bingo: The GIG economy! Peer-to-peer! Eco-logistics!”
Brands that can tap into the growing at-home market will win on the front lines. I’m not sure I want Amazon to put things in my car trunk. They have trouble just figuring out where I live sometimes.