AMPERAGE Marketing & Fundraising

One-Minute MarketerHow Are You Doing at Your Digital Culture?

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How Are You Doing at Your Digital Culture?

In 2015, we talked about what were the important characteristics of a digital culture. Now, 4.5 years later, how is it going?


Econsultancy conducted research on what senior staff in industries and organizations in a cross section of categories thought developed a true digital culture. The top five are a bit surprising:

  1. Customer-centric
  2. Data-driven
  3. Innovative
  4. Collaborative
  5. Agile

Being customer-centric is the No. 1 area, because in working in digital you quickly realize how important user experience is to the success equation. As data shows you more and more of what your customers and stakeholders want, personal preferences from managers and employees begins to fall by the wayside.

These five areas should be at the top of your meeting agendas. It is still not too late, but the digital age’s pace of change is quickening.

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.