How Are You Doing at Your Digital Culture?
In 2015, we talked about what were the important characteristics of a digital culture. Now, 4.5 years later, how is it going?
Econsultancy conducted research on what senior staff in industries and organizations in a cross section of categories thought developed a true digital culture. The top five are a bit surprising:
Being customer-centric is the No. 1 area, because in working in digital you quickly realize how important user experience is to the success equation. As data shows you more and more of what your customers and stakeholders want, personal preferences from managers and employees begins to fall by the wayside.
These five areas should be at the top of your meeting agendas. It is still not too late, but the digital age’s pace of change is quickening.