It’s ‘Read a Book’ Day
It’s Read a Book Day. So here’s a book by Seth Godin, “Purple Cow.”
“You’re either a Purple Cow, or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, and Dyson have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers — Pricing, Promotion, Publicity — aren’t working anymore. The golden age of advertising is over. It’s time to add a new P — the Purple Cow.”
Remarkable or invisible. What is your color?