Millennials Are Digital, But Also Still Want a Bank Branch
Millennials love digital. So you might think millennials would love digital-only banking. If you did, you’d be wrong. Millennials do use mobile banking. Yet half of millennials s
Make It Transparent
Transparency is important among donors. And more than other generations, Generation X and Millennials like to see proof of their donations being put to good use and the impact they
Can News Sources Ever Be Trusted Again?
Trust in news is at an all-time low. Fake news, Fox News, liberal media, the 24-hour news cycle, the National Enquirer, TMZ — who knows all the reasons for the trust in news fall
Creating Audio Gets You Ready for the Coming Audio-Activated World
Early this spring, AMPERAGE produced its first fully automated podcast for the city of Cedar Rapids. The podcast is housed on the city’s website through iframing. It is fully sea
When You Always Chase the New-New, You May Miss the True Blue
With all the hullabaloo swirling around new media, I’m often taken aback when I read about a legacy medium continuing to perform well. Statista’s data journalist Felix Richter
Here’s the Negative News on Keywords
Some people always want to be positive, but in electrons and in keywords, negative goes a long way. I’m sure you’ve heard of keywords. Keywords are the words and phrases that m
Google Says Video Empowers Actions
We all know how important video is on the internet, but Google thinks nothing is more powerful than video for driving people to action. In a “Think with Google” report, Google
Bringing Life to Your Brand: Should Your Brand Have a Mascot?
GEICO has a gecko. Aflac has a duck. Progressive has Flo. Smokey Bear, Old Spice man, the Most Interesting Man in the World (Dos Equis beer), roaming garden gnome (Travelocity), fr
