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  • About Us
    • Our Team
    • Blog & News
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  • Our Work
  • Our Services
    • Brand Development
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    • Planning & Marketing
    • Public Relations
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
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May 2019

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One-Minute Marketer

Millennials Are Digital, But Also Still Want a Bank Branch

Millennials love digital. So you might think millennials would love digital-only banking. If you did, you’d be wrong. Millennials do use mobile banking. Yet half of millennials s

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By Mark Mathis
May 23, 2019
Fundraising/News

Make It Transparent

Transparency is important among donors. And more than other generations, Generation X and Millennials like to see proof of their donations being put to good use and the impact they

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By AMPERAGE
May 22, 2019
One-Minute Marketer

Can News Sources Ever Be Trusted Again?

Trust in news is at an all-time low. Fake news, Fox News, liberal media, the 24-hour news cycle, the National Enquirer, TMZ — who knows all the reasons for the trust in news fall

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By Mark Mathis
May 20, 2019
One-Minute Marketer

Creating Audio Gets You Ready for the Coming Audio-Activated World

Early this spring, AMPERAGE produced its first fully automated podcast for the city of Cedar Rapids. The podcast is housed on the city’s website through iframing. It is fully sea

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By Mark Mathis
May 16, 2019
One-Minute Marketer

When You Always Chase the New-New, You May Miss the True Blue

With all the hullabaloo swirling around new media, I’m often taken aback when I read about a legacy medium continuing to perform well. Statista’s data journalist Felix Richter

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By Mark Mathis
May 13, 2019
One-Minute Marketer

Here’s the Negative News on Keywords

Some people always want to be positive, but in electrons and in keywords, negative goes a long way. I’m sure you’ve heard of keywords. Keywords are the words and phrases that m

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By Mark Mathis
May 9, 2019
One-Minute Marketer

Google Says Video Empowers Actions

We all know how important video is on the internet, but Google thinks nothing is more powerful than video for driving people to action. In a “Think with Google” report, Google

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By Mark Mathis
May 6, 2019
One-Minute Marketer

Bringing Life to Your Brand: Should Your Brand Have a Mascot?

GEICO has a gecko. Aflac has a duck. Progressive has Flo. Smokey Bear, Old Spice man, the Most Interesting Man in the World (Dos Equis beer), roaming garden gnome (Travelocity), fr

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By Mark Mathis
May 2, 2019

AMPERAGE Marketing & Fundraising Cedar Falls

AMPERAGE Marketing & Fundraising Logo https://www.amperagemarketing.com/locations/cedar-falls/ AMPERAGE Cedar Falls, IA Office 6711 Chancellor Dr.
Cedar Falls, IA 50613

319.268.9151

AMPERAGE Marketing & Fundraising Cedar Rapids

AMPERAGE Marketing & Fundraising Logo https://www.amperagemarketing.com/locations/cedar-rapids/ AMPERAGE Cedar Rapids, IA Office 805 Wright Brothers Blvd. SW Suite 5
Cedar Rapids, IA 52404

319.298.0242

AMPERAGE Marketing & Fundraising Wausau

AMPERAGE Marketing & Fundraising Logo https://www.amperagemarketing.com/locations/wausau/ AMPERAGE Wausau, WI Office 500 N Third St. Suite 130
Wausau, WI 54403

715.845.2382

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