We all know how important video is on the internet, but Google thinks nothing is more powerful than video for driving people to action.
In a “Think with Google” report, Google states that “video has long been seen as a tool to build brand awareness, but after looking at video trends … it’s clear that consumers use video at every stage of their journey.”
Video has replaced the operations manual and the manufacturer’s rep in one fell swoop. More than half of all shoppers say online video has helped them decide which brand to buy. Even though it seems that most people are watching funny videos, many are watching to learn new skills and pursue a passion.
Above all else, people don’t want actors or spokes models. Google reports that 3 in 4 people want to view YouTube videos that feature people who are “genuine, authentic or relatable.”
And if you’re not on YouTube with your video, then you are missing out on the 90% of people who say they discover new brands or new products on YouTube. Video is where you need to be if you are on the internet.