Creating Audio Gets You Ready for the Coming Audio-Activated World
Early this spring, AMPERAGE produced its first fully automated podcast for the city of Cedar Rapids. The podcast is housed on the city’s website through iframing. It is fully searchable, it is indexed on all six major podcast aggregators and the content was used in blogs and articles. It’s completely turnkey, and we love it. It works especially well for physicians and busy executives, because the podcast interview can be done over the phone from anywhere.
The real reason we are promoting podcasts is that audio marketing is seeing (or should I say hearing) an explosion in use. It is because of voice-assisted search. Here are some stats on voice-activated search:
- More than half the U.S. population has listened to a podcast (Triton Digital)
- 41% of Americans own smart speakers (it’s expected to be over half by the end of 2019)
- By 2020 it is estimated that 50% of all searches will be done by voice
- Google says that 20% of all mobile searches are done by voice now
- BuzzFeed reported that Google’s AI learned our language by consuming nearly 3,000 romance novels
The reason Google used romance novels is because they wanted the interface to be more conversational and easier to understand for the user. I’m not sure if reading romance will really lead to better robot-human conversation, but it will be spicier.