Is Your Website Ready for Disabled Users?
According to Pew Research, more than 20% of American adults self-reported living with a disability. Google estimates that more than 1 billion people in the world suffer from a disa
Do People Stay In-Channel When on Their Journeys?
In an article titled, “Why the Customer Journey in Banking will Never Be ‘Digital Only,’” in the Financial Brand Newsletter, it states, “Banks and credit unions tend to
JJ Watt Provides Another Fundraising Lesson
If JJ Watt is looking for a career once he retires from the NFL, he may want to consider fundraising. About a year ago he raised just over $40 million (with an original goal of $20
Sports are not Just for Men
In our experience of placing tens of millions of dollars in media every year, we sometimes find myth and/or personal preferences have influenced past decision-making. I remember a
Furniture Sales are Being Disrupted
In 2004 only 3.2% of furniture sales were made online. Today, it is more than 15%. That growth is beginning to change the entire landscape of furnishing a home. The disruption is
This Is the Year of Netflix
Netflix is a Wall Street darling. It has survived and thrived with more competitors than you can count, including cable, satellite and other streaming services. But is this streami
What To Do When Your Brand Blunders
Most companies seem to shrink from mistakes and brand blunders. But when the initial dust settles, it’s time to move forward. Two companies, Uber and Wells Fargo, have experience
