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logo main logo dark logo main
  • About Us
    • Our Team
    • Blog & News
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  • Our Services
    • Brand Development
    • Graphic Design
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    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
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  • Industries
    • Healthcare
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
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September 2018

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One-Minute Marketer

Is Your Website Ready for Disabled Users?

According to Pew Research, more than 20% of American adults self-reported living with a disability. Google estimates that more than 1 billion people in the world suffer from a disa

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By Mark Mathis
September 27, 2018
One-Minute Marketer

Do People Stay In-Channel When on Their Journeys?

In an article titled, “Why the Customer Journey in Banking will Never Be ‘Digital Only,’” in the Financial Brand Newsletter, it states, “Banks and credit unions tend to

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By Mark Mathis
September 24, 2018
Fundraising/News

JJ Watt Provides Another Fundraising Lesson

If JJ Watt is looking for a career once he retires from the NFL, he may want to consider fundraising. About a year ago he raised just over $40 million […]

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By AMPERAGE
September 20, 2018
One-Minute Marketer

Sports are not Just for Men

In our experience of placing tens of millions of dollars in media every year, we sometimes find myth and/or personal preferences have influenced past decision-making. I remember a

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By Mark Mathis
September 20, 2018
One-Minute Marketer

Furniture Sales are Being Disrupted

In 2004 only 3.2% of furniture sales were made online. Today, it is more than 15%. That growth is beginning to change the entire landscape of furnishing a home.  The disruption is

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By Mark Mathis
September 17, 2018
One-Minute Marketer

This Is the Year of Netflix

Netflix is a Wall Street darling. It has survived and thrived with more competitors than you can count, including cable, satellite and other streaming services. But is this streami

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By Mark Mathis
September 13, 2018
One-Minute Marketer

What To Do When Your Brand Blunders

Most companies seem to shrink from mistakes and brand blunders. But when the initial dust settles, it’s time to move forward. Two companies, Uber and Wells Fargo, have experience

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By Mark Mathis
September 10, 2018

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Cedar Rapids, IA 52404

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Wausau, WI 54403

715.845.2382

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