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logo main logo dark logo main
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
    • Education
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
    • Healthcare
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June 2018

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One-Minute Marketer

Marketing Amongst the Pews

I’m a doodler. I love to make little drawings during meetings, church, speeches, etc. It helps me think and process. I started doodling as a kid. For me, it just stuck into adult

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By Mark Mathis
June 28, 2018
News

Samantha Wehr Joins AMPERAGE Marketing & Fundraising’s Client Service Team

CEDAR FALLS, Iowa—Samantha Wehr joins AMPERAGE Marketing & Fundraising’s client service team as an account coordinator. Wehr focuses on client satisfaction by coordinating

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By AMPERAGE
June 27, 2018
One-Minute Marketer

Why Are Marketers Not Snapping up Snapchat?

Snapchat is the preferred social media site for teenagers. And it is growing with adults. You can see from the chart that marketers are not up to speed with Snapchat. AMPERAGE Mark

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By Mark Mathis
June 25, 2018
One-Minute Marketer

How to Optimize Your Media Mix

I know there are times when you must buy a particular medium for reasons other than performance or metrics. But the media mix of yesterday is rapidly changing and so should your me

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By Mark Mathis
June 21, 2018
Fundraising/News

Create Hero-Donors with your Fundraising Communications

We hear a lot about being donor-centered in fundraising. Typically, it’s in the context of major gifts, emphasizing listening to a donor, uncovering their philanthropic passion a

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By AMPERAGE
June 20, 2018
One-Minute Marketer

Marketing Innovations Will Surprise the Hair Off Your Head

New forms of marketing are springing up everywhere in likely and unlikely places. Here are two examples of out-of-home ads that are turning heads and drawing a lot of attention. Th

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By Mark Mathis
June 18, 2018
One-Minute Marketer

Do Consumers Care About Caring Brands?

One of my favorite “caring” brands is TOMS Shoes. Their tagline is, “Every Purchase Has A Purpose.”  TOMS donates shoes, sight and water to people in need. But does this b

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By Mark Mathis
June 14, 2018
One-Minute Marketer

How Guerrilla Marketers Use A Simple Technique to Target Audiences

Journey maps work, especially when you as the marketer are far (physically and/or psychologically) from the experience of the actual user—patients, donors or convention goers. At

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By Mark Mathis
June 11, 2018
One-Minute Marketer

Video is Going Crazy

In this blog, I’ve documented many places where video is invading our everyday lives–from urinals to church, from the candy shop to the back of airline seats. Video is pervasiv

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By Mark Mathis
June 7, 2018
One-Minute Marketer

Everyday Guerrilla Marketing

The phrase guerrilla marketing was first coined in 1984 in Jay Levinson’s book, “Guerrilla Marketing.” Today, more than 30 years later, guerrilla marketing is still viable a

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By Mark Mathis
June 4, 2018

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Cedar Falls, IA 50613

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Wausau, WI 54403

715.845.2382

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