Marketing Amongst the Pews
I’m a doodler. I love to make little drawings during meetings, church, speeches, etc. It helps me think and process. I started doodling as a kid. For me, it just stuck into adult
Samantha Wehr Joins AMPERAGE Marketing & Fundraising’s Client Service Team
CEDAR FALLS, Iowa—Samantha Wehr joins AMPERAGE Marketing & Fundraising’s client service team as an account coordinator. Wehr focuses on client satisfaction by coordinating
Why Are Marketers Not Snapping up Snapchat?
Snapchat is the preferred social media site for teenagers. And it is growing with adults. You can see from the chart that marketers are not up to speed with Snapchat. AMPERAGE Mark
How to Optimize Your Media Mix
I know there are times when you must buy a particular medium for reasons other than performance or metrics. But the media mix of yesterday is rapidly changing and so should your me
Create Hero-Donors with your Fundraising Communications
We hear a lot about being donor-centered in fundraising. Typically, it’s in the context of major gifts, emphasizing listening to a donor, uncovering their philanthropic passion a
Marketing Innovations Will Surprise the Hair Off Your Head
New forms of marketing are springing up everywhere in likely and unlikely places. Here are two examples of out-of-home ads that are turning heads and drawing a lot of attention. Th
Do Consumers Care About Caring Brands?
One of my favorite “caring” brands is TOMS Shoes. Their tagline is, “Every Purchase Has A Purpose.” TOMS donates shoes, sight and water to people in need. But does this b
How Guerrilla Marketers Use A Simple Technique to Target Audiences
Journey maps work, especially when you as the marketer are far (physically and/or psychologically) from the experience of the actual user—patients, donors or convention goers. At
Video is Going Crazy
In this blog, I’ve documented many places where video is invading our everyday lives–from urinals to church, from the candy shop to the back of airline seats. Video is pervasiv
Everyday Guerrilla Marketing
The phrase guerrilla marketing was first coined in 1984 in Jay Levinson’s book, “Guerrilla Marketing.” Today, more than 30 years later, guerrilla marketing is still viable a
