Marketing Innovations Will Surprise the Hair Off Your Head
New forms of marketing are springing up everywhere in likely and unlikely places. Here are two examples of out-of-home ads that are turning heads and drawing a lot of attention.
The first is from Sweden. This video for a hair product, blows the model’s hair as the train goes by. Here is the video from Apoteck. Just think of the possibilities of tying video to real-world and real-time events.
The next example is from Samsung Galaxy phones and uses near-field communications. Near-field communications has been around for some time and you’ve probably heard it mentioned more for using your phone than your wallet. Basically, when you wave a smartphone over an NFC compatible device, you can send information without needing to touch the devices together. Galaxy allowed phone owners to download music and eBooks to their phone just by getting close to the person in the poster. Here is a video about the Galaxy phone experience, because it’s “more than an ad, it’s a content delivery system as well.”
New technologies are making the one-on-one marketing experience truly interactive and revolutionary. The future for marketing is incredibly bright.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
