Why Are Marketers Not Snapping up Snapchat?
Snapchat is the preferred social media site for teenagers. And it is growing with adults. You can see from the chart that marketers are not up to speed with Snapchat. AMPERAGE Marketing & Fundraising has had much success with snap filters at events, so our use is growing as well, but the percentage is still small.
It will grow. Why? Just look at Snap’s recent deals including the NFL, NBC Universal, Turner, Disney and others. They are also working on original programming from recognized media partners.
The younger audience loves the ability to post quickly and seamlessly with friends, while older users will be drawn by the content. As we talk with clients, more and more are worried that the media mix pie is being cut too small for each area. Concentrating media dollars does give you a bigger bang in that particular medium, but you also need to experiment with new media to make sure you are reaching all your potential target markets.