Why Are Marketers Not Snapping up Snapchat?
Snapchat is the preferred social media site for teenagers. And it is growing with adults. You can see from the chart that marketers are not up to speed with Snapchat. AMPERAGE Marketing & Fundraising has had much success with snap filters at events, so our use is growing as well, but the percentage is still small. 
It will grow. Why? Just look at Snap’s recent deals including the NFL, NBC Universal, Turner, Disney and others. They are also working on original programming from recognized media partners.
The younger audience loves the ability to post quickly and seamlessly with friends, while older users will be drawn by the content. As we talk with clients, more and more are worried that the media mix pie is being cut too small for each area. Concentrating media dollars does give you a bigger bang in that particular medium, but you also need to experiment with new media to make sure you are reaching all your potential target markets.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle.
After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant.
He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.”
Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.”
One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College.
Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board.
Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.