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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
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  • Our Work
  • Our Services
    • Brand Development
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    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
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    • Organic SEO
    • Website Design & Development
    • Video Production
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June 2019

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One-Minute Marketer

Do You Get More Email Than Me?

It’s the new brag comparison in business. Who gets more email in a day? Sorry I missed your email, but I’m wanted because I get a ton of email in a day. Because I’m one of th

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By Mark Mathis
June 27, 2019
Fundraising/News

Bunching/Bundling on the Rise

When the Tax Cuts and Jobs Act of 2017 was put into place, the standard deduction increased to about $12,000 for an individual and about $24,000 for a married couple. […]

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By AMPERAGE
June 25, 2019
One-Minute Marketer

Local News in the Digital Age

According to Pew Research Center studies, “Americans continue to prefer watching the news rather than reading or listening to it” or getting their news online. Television still

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By Mark Mathis
June 24, 2019
One-Minute Marketer

Smart Speakers Are in 40 Million Homes

Alexa, what is the biggest trend in marketing? You don’t really need to ask Alexa. The trend taking center stage is voice search. Voice search is like magic. You ask a speaker to

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By Mark Mathis
June 20, 2019
One-Minute Marketer

All You Need to Know About Marketing Can Be Learned from Taylor Swift

My daughter attended a Taylor Swift concert in Chicago many years ago. It was her first major concert and she said, “I’m going to meet Taylor Swift.” I told her that doesn’

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By Mark Mathis
June 17, 2019
One-Minute Marketer

There Is Too Much to Read

Yes, I actually read the entire Mueller Report, but I’m what many call “a reader.” I read two newspapers a day, but that is a far cry from the amount of copy that is being pr

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By Mark Mathis
June 13, 2019
One-Minute Marketer

What if You Charged for Sales Calls?

The marketing and advertising business is about sales. If you don’t like sales, stay away. Organizations that invest in marketing expect a return. We’ve even embraced a brandin

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By Mark Mathis
June 10, 2019
One-Minute Marketer

What Words ‘Do I’ Need for SEO?

Google knows us so well, maybe too well. Google knows us by our searches, and it has an impact on marketers of all kinds. According to a “Think with Google” thought-starter, mo

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By Mark Mathis
June 6, 2019
One-Minute Marketer

Miss a Minute on the Internet and You Miss a Few Items

If you miss a minute, you miss a lot. The internet is as cluttered as a weekend western movie on a cable channel (about a 1:1 ratio of programming to commercials). Because so much

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By Mark Mathis
June 3, 2019

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Wausau, WI 54403

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