Do You Get More Email Than Me?
It’s the new brag comparison in business. Who gets more email in a day? Sorry I missed your email, but I’m wanted because I get a ton of email in a day. Because I’m one of th
Bunching/Bundling on the Rise
When the Tax Cuts and Jobs Act of 2017 was put into place, the standard deduction increased to about $12,000 for an individual and about $24,000 for a married couple. In a 2018 art
Local News in the Digital Age
According to Pew Research Center studies, “Americans continue to prefer watching the news rather than reading or listening to it” or getting their news online. Television still
Smart Speakers Are in 40 Million Homes
Alexa, what is the biggest trend in marketing? You don’t really need to ask Alexa. The trend taking center stage is voice search. Voice search is like magic. You ask a speaker to
All You Need to Know About Marketing Can Be Learned from Taylor Swift
My daughter attended a Taylor Swift concert in Chicago many years ago. It was her first major concert and she said, “I’m going to meet Taylor Swift.” I told her that doesn’
There Is Too Much to Read
Yes, I actually read the entire Mueller Report, but I’m what many call “a reader.” I read two newspapers a day, but that is a far cry from the amount of copy that is being pr
What if You Charged for Sales Calls?
The marketing and advertising business is about sales. If you don’t like sales, stay away. Organizations that invest in marketing expect a return. We’ve even embraced a brandin
What Words ‘Do I’ Need for SEO?
Google knows us so well, maybe too well. Google knows us by our searches, and it has an impact on marketers of all kinds. According to a “Think with Google” thought-starter, mo
Miss a Minute on the Internet and You Miss a Few Items
If you miss a minute, you miss a lot. The internet is as cluttered as a weekend western movie on a cable channel (about a 1:1 ratio of programming to commercials). Because so much
