It’s the new brag comparison in business. Who gets more email in a day? Sorry I missed your email, but I’m wanted because I get a ton of email in a day.
Because I’m one of the owners of AMPERAGE Marketing & Fundraising, I’ve always used my work email for everything. That’s a mistake. Besides a work email, I’m told I should have a shopping email, a signup for promotions email, a spam email and a home email. So I do get a “ton” of email. I’ve always loved to count things, so I averaged the emails I receive while I’m writing blogs. I’m receiving 10 emails per hour. Some estimate we see 5,000 messages a day. Others say 10,000. After 1,000, what does it matter?
Many have said that personalization is the key. However, more than one-third of U.S. consumers say they unsubscribe from all or most brands that invite them to sign up for personalized messages. It doesn’t matter how personalized the message; if you get too many, you will unsubscribe. The other half of unsubscribers say the personalized messages didn’t match their taste or the communications were “creepy.”
So back to my email. If I’m gone all day doing interviews for a marketing plan, I will have around 100 emails to sort through. The clutter busters are not the personalized emails. They are not ones with tricky subject lines. They are the messages that offer something I want. How do you know what I want? That is why you hire a good marketing firm with a research department.
If you want to win the email contest and get hundreds more email, one piece of advice: Have your work email as the contact email for all of your credit cards, shopping rewards clubs and airline frequent flyer programs. You’ll win.