How Do Billboards Talk?
So how do billboards talk? They use sign language.
And that language only has 8 words in it. That’s it. Simple, even in the Ukraine.
There is literally no time for website URLs or phone numbers: Just time for 8 words or fewer (that includes the logo).
If your message is complicated or you have more to say, don’t use a billboard to say it. It doesn’t speak your language.