What Kind of Marketing Friend Are You? Volume 1
Do you like people who want to talk only about themselves and then want you to buy something they are selling? Not many do, yet that is exactly the kind of marketing friend we’ve become — braggadocios, haughty, callous and self-absorbed.
Is that the kind of friend you listen to? Or do you want the kind of marketing friend who values your time, thinks about you and your needs, and provides the kind of information that makes your life better in some way?
What would make a true marketing friend:
- One that doesn’t exaggerate the truth (Name an organization that has not exaggerated their ability to deliver on their brand promise or tagline?)
- One that doesn’t conceal important information (Car dealers and financial planners, you can put your hands down)
We talk about developing trusted brands, yet we talk like carny barkers. If we want more friends in the digital world, we will need to adopt more friendly tendencies. Acting more ethically is just one.