What Words ‘Do I’ Need for SEO?
Google knows us so well, maybe too well. Google knows us by our searches, and it has an impact on marketers of all kinds.
According to a “Think with Google” thought-starter, mobile searches with the phrase “do I need” have grown by more than 65%. Think of questions like “How much retirement money do I need? or “How much mulch do I need to plant my tree?”
Google states that it is seeing more “conversational search queries,” which means more personal and specific questions. Queries are becoming more personal with “for me” and the use of ‘I” in searches.
Google suggests that this personal approach to queries is because consumers “are growing more and more at ease with technology.” We should all begin to think beyond typical search keywords and begin to think of the “conversational phrases” people are using to search.
In other keywords news: Buzzsumo reports that the No. 1 B2B headlines on LinkedIn continue to be “how to” phrases by a 3-to-1 ratio.