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  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Content Solutions
    • Graphic Design
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    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
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  • Industries
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logo main logo darklogo light
  • About Us
    • Our Team
    • Blog & News
    • Podcasts
  • Our Work
  • Our Services
    • Brand Development
    • Content Solutions
    • Graphic Design
    • Fundraising
    • Media Planning & Buying
    • Planning & Marketing
    • Public Relations
    • Marketing Research
    • Organic SEO
    • Website Design & Development
    • Video Production
  • Industries
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    • Education
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  • Careers
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July 2018

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One-Minute Marketer

Correlation vs. Causation Conundrum for Marketing

I read a Wall Street Journal story that made a strong statement — that the internet has “shopping malls clearing out.”  More consumers shifted their shipping online and has

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By Mark Mathis
July 30, 2018
One-Minute Marketer

I Watched My Magazine on the Video Last Night

We all know that digital has disrupted nearly every sector of our economy. If it has not disrupted you yet, hold onto your hat. Things will get a little disrupty going forward.  P

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By Mark Mathis
July 26, 2018
One-Minute Marketer

How Do We Find Information About Brands?

With more of the informational economy invested in search, the No. 1 way in which adults find information about brands is not surprising.  Most adults turn to websites to find inf

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By Mark Mathis
July 23, 2018
Fundraising/News

Giving USA 2018 Takeaways

  The annual release of the Giving USA report always offers interesting insights into who is giving and what they are giving to each year. While the effects of the […]

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By AMPERAGE
July 20, 2018
One-Minute Marketer

Digital Is All About Change

Digital is all about change. If you don’t know that, get ready, your industry is about to be disrupted. We receive new directives about changes in how the media operates nearly e

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By Mark Mathis
July 19, 2018
One-Minute Marketer

Speak the Language of Your Customer, Donor or Patient

How do you build trust, empathy and familiarity in the digital world? You start with one simple premise: Speak the customer’s language. Yet, convoluted, jargon-filled industry la

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By Mark Mathis
July 16, 2018
One-Minute Marketer

Eye Doctors Are Great Researchers

Our eye doctors are great researchers. Every day they conduct hundreds of A-B tests, “Is this one better, or is this one clearer.” In marketing today, testing is key to convers

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By Mark Mathis
July 12, 2018
News

Kaitlyn Behnken Rejoins AMPERAGE Marketing & Fundraising’s Client Service Team

DES MOINES, Iowa—Kaitlyn Behnken rejoins AMPERAGE Marketing & Fundraising’s client service team as an account manager in its Des Moines office. Prior to returning to AMPERA

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By AMPERAGE
July 11, 2018
One-Minute Marketer

A Little Theme Goes A Long Way

This summer we traveled through some of Wisconsin’s small towns and as I visited one, I was reminded of how important theme is to marketing. The towns — population 1,200 to 2,0

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By Mark Mathis
July 9, 2018
News

Michael Smith Joins AMPERAGE Marketing & Fundraising’s Video Production Team

CEDAR FALLS, Iowa—Michael Smith joins AMPERAGE Marketing & Fundraising’s video production team as a video editor. Smith’s role reaches beyond the script as he focuses on

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By AMPERAGE
July 3, 2018

AMPERAGE Marketing & Fundraising Cedar Falls

AMPERAGE Marketing & Fundraising Logo https://www.amperagemarketing.com/locations/cedar-falls/ AMPERAGE Cedar Falls, IA Office 6711 Chancellor Dr.
Cedar Falls, IA 50613

319.268.9151

AMPERAGE Marketing & Fundraising Cedar Rapids

AMPERAGE Marketing & Fundraising Logo https://www.amperagemarketing.com/locations/cedar-rapids/ AMPERAGE Cedar Rapids, IA Office 805 Wright Brothers Blvd. SW Suite 5
Cedar Rapids, IA 52404

319.298.0242

AMPERAGE Marketing & Fundraising Wausau

AMPERAGE Marketing & Fundraising Logo https://www.amperagemarketing.com/locations/wausau/ AMPERAGE Wausau, WI Office 500 N Third St. Suite 130
Wausau, WI 54403

715.845.2382

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