Correlation vs. Causation Conundrum for Marketing
I read a Wall Street Journal story that made a strong statement — that the internet has “shopping malls clearing out.” More consumers shifted their shipping online and has
I Watched My Magazine on the Video Last Night
We all know that digital has disrupted nearly every sector of our economy. If it has not disrupted you yet, hold onto your hat. Things will get a little disrupty going forward. P
How Do We Find Information About Brands?
With more of the informational economy invested in search, the No. 1 way in which adults find information about brands is not surprising. Most adults turn to websites to find inf
Giving USA 2018 Takeaways
The annual release of the Giving USA report always offers interesting insights into who is giving and what they are giving to each year. While the effects of the new tax leg
Digital Is All About Change
Digital is all about change. If you don’t know that, get ready, your industry is about to be disrupted. We receive new directives about changes in how the media operates nearly e
Speak the Language of Your Customer, Donor or Patient
How do you build trust, empathy and familiarity in the digital world? You start with one simple premise: Speak the customer’s language. Yet, convoluted, jargon-filled industry la
Eye Doctors Are Great Researchers
Our eye doctors are great researchers. Every day they conduct hundreds of A-B tests, “Is this one better, or is this one clearer.” In marketing today, testing is key to convers
Kaitlyn Behnken Rejoins AMPERAGE Marketing & Fundraising’s Client Service Team
DES MOINES, Iowa—Kaitlyn Behnken rejoins AMPERAGE Marketing & Fundraising’s client service team as an account manager in its Des Moines office. Prior to returning to AMPERA
A Little Theme Goes A Long Way
This summer we traveled through some of Wisconsin’s small towns and as I visited one, I was reminded of how important theme is to marketing. The towns — population 1,200 to 2,0
Michael Smith Joins AMPERAGE Marketing & Fundraising’s Video Production Team
CEDAR FALLS, Iowa—Michael Smith joins AMPERAGE Marketing & Fundraising’s video production team as a video editor. Smith’s role reaches beyond the script as he focuses on
