How Do We Find Information About Brands?
With more of the informational economy invested in search, the No. 1 way in which adults find information about brands is not surprising.
Most adults turn to websites to find information on branding. In the advertising industry, you might think we would feel disheartened by the low performance of ads in the information gathering research. But as you look through the categories, you may ask as Marketing Charts did, “what is an ad anyway” in this digital economy? Many believe that everything is now an ad in some fashion.
Branding and trust seem to go hand in hand. Yet the most trusted media are not always the media we use. Confused? You do need to remember that the top research included 5 top countries including the US. The trust one is only US.