AMPERAGE Marketing & Fundraising

One-Minute MarketerI Watched My Magazine on the Video Last Night

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I Watched My Magazine on the Video Last Night

We all know that digital has disrupted nearly every sector of our economy. If it has not disrupted you yet, hold onto your hat. Things will get a little disrupty going forward. chartoftheday_12998_cross_platform_audience_of_magazine_brands_in_the_us_n

Print has not only been disrupted, it has been decimated. Those that survive and thrive in this new-age order will need to be innovative and digital.  Look at how magazines have recreated themselves to include web, mobile and video versions.  ESPN the Magazine has a circulation of more than 100 million. Subscription services such as Texture are also helping digitize and distribute magazines to tablets and phones.

On the newspaper front, The New York Times has eclipsed its digital subscription goal and now has more than 2.5 million digital-only subscribers.

The disruptor is everywhere, but the innovative will not only survive; they will grow their reach and influence.


Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.