How can I market to college students?

How can I market to college students?

How can I market to college students?

Reaching college-bound students is a process. To effectively market to college students, you first need to identify your target audience and create a persona. In fact, most institutions will have several personas: traditional students, transfers, non-credit students, adult learners, influencers and alumni. These audiences have different interests and spend time on different platforms which means your marketing strategy needs to pivot, depending on who you’re targeting.

Another thing to keep in mind is messaging and creative. Craft your message to each advertising platform and persona. Messaging for a 16-year-old high school student will look a lot different than for an adult learner.

Bottom line: When planning to market to college students the more targeted the messaging, the higher your chances of converting college bound prospects into students.

We at AMPERAGE Marketing & Fundraising have immersed ourselves in education marketing for over 40 years. Our high-ed specialists go beyond just providing marketing tactics — they’ll develop integrated marketing strategies and campaigns that help you connect with your prospective students and motivate them to act.

Category: Education
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Rachael is a relationship builder, a keen listener and a diagnoser of organizations' marketing issues and challenges. Here is how one client described Rachael. "She is smart, respectful, and listens to our direction and ideas. She uses her expertise to enhance plans by drawing on her knowledge and experience and communicating our vision to the rest of the AMPERAGE team."

Rachael received her undergraduate degree from the University of Northern Iowa and her Master's of Business Administration from Kaplan University (now Purdue University). Rachael worked for nearly eight years in higher education as the regional director of business development at Kaplan University (now Purdue University Global).

At AMPERAGE, Rachael ascended quickly from Account Executive to Director of Marketing. She has worked with many clients, but she has worked most closely with the Eastern Iowa Airport - CID, Kirkwood Community College, Cowley College, Southeastern Community College, Heartland Express and Iowa Health+.

She has presented at numerous conferences, including National Council for Marketing & Public Relations (NCMPR), The Way Up and UNI PRSSA.

Rachael is also a community leader volunteering for the United Way and American Heart Association. She is currently on the local Executive Leadership Team for the American Heart Association in Linn County. According to Rachael, "My mother survived a stroke 15 years ago, so I naturally became passionate about fundraising and educating communities about warning signs/symptoms of stroke and heart disease in women." Because of these kinds of personal passions, philanthropy and nonprofit work have become hallmarks of AMPERAGE's work and volunteerism.

If you want a sample of a little of Rachael's right- and left-brain thinking, click on the AMPERAGE Marketing AMPcast or an AMP Blog.