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BlogBrand Development: Do You Need to Reintroduce Your Brand?

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Brand development strategies and brainstorming

Brand Development: Do You Need to Reintroduce Your Brand?

Marketing in today’s environment is challenging. There’s so much information readily accessible online and the competition is fierce. It’s at these times to consider a new brand development strategy to further elevate both your search visibility and overall awareness of your brand’s unique claim of distinction.

Branding Tactics

Branding strategies and tactics to reach your target audience are plentiful, but how do you prioritize where to spend your marketing dollars? Plus, your time is valuable and the hours it takes to strategize, organize, implement and measure your marketing tactics and activities is in short supply.

Reintroduce Your Brand

At AMPERAGE, we feel your pain. And we may have a solution for you. Have you considered developing a marketing campaign to reintroduces your brand to the marketplace? One that is designed to further increase awareness of your brand and meet your specific marketing goals, objective and budget. If not, perhaps it’s time to start.

Here are some brand development strategies to think through:Brand development strategies and brainstorming

  • Messaging & creative
  • Integrated media plan
  • Digital strategy – web, email marketing, social media
  • Video strategy
  • Public relations strategy
  • Guerilla marketing tactics
  • Internal communications
  • Campaign measurement tools
  • Timeline and budget

Need help with brand development? Want a new marketing campaign to reintroduce your brand to your target audience? Let the brand development specialists at AMPERAGE Marketing & Fundraising guide you through the process today.

Written by:

Rachael is a relationship builder, a keen listener and a diagnoser of organizations' marketing issues and challenges. Here is how one client described Rachael. "She is smart, respectful, and listens to our direction and ideas. She uses her expertise to enhance plans by drawing on her knowledge and experience and communicating our vision to the rest of the AMPERAGE team."

Rachael received her undergraduate degree from the University of Northern Iowa and her Master's of Business Administration from Kaplan University (now Purdue University). Rachael worked for nearly eight years in higher education as the regional director of business development at Kaplan University (now Purdue University Global).

At AMPERAGE, Rachael ascended quickly from Account Executive to Director of Marketing. She has worked with many clients, but she has worked most closely with the Eastern Iowa Airport - CID, Kirkwood Community College, Cowley College, Southeastern Community College, Heartland Express and Iowa Health+.

She has presented at numerous conferences, including National Council for Marketing & Public Relations (NCMPR), The Way Up and UNI PRSSA.

Rachael is also a community leader volunteering for the United Way and American Heart Association. She is currently on the local Executive Leadership Team for the American Heart Association in Linn County. According to Rachael, "My mother survived a stroke 15 years ago, so I naturally became passionate about fundraising and educating communities about warning signs/symptoms of stroke and heart disease in women." Because of these kinds of personal passions, philanthropy and nonprofit work have become hallmarks of AMPERAGE's work and volunteerism.

If you want a sample of a little of Rachael's right- and left-brain thinking, click on the AMPERAGE Marketing AMPcast or an AMP Blog.

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