Is TV Advertising still Effective?
TV Ads vs. OTT Ads
TV advertising remains a strong ad medium for today’s advertisers. TV viewership has always been high, and it’s especially now with the COVID pandemic. However, with the current shift in viewership to online-connected devices, Over The Top ads (OTT) are dominating the media buying landscape. Television viewing encompasses whoever presses the TV button. With TV we target by geography, gender and age. When it comes to OTT viewing, every impression is directed to a targeted individual. With OTT we can target specific audience segments, income, zip code, education, ethnicity and on and on. Unlike broadcast TV, OTT can be tracked and measured. When building your next media plan a mix of both traditional TV advertising and OTT ads should be considered.
Denise Hesser
Thirty-five years of media planning and buying experience has made Denise an excellent negotiator. She has oodles of media contacts and is always looking for the best opportunities for her clients. Denise never — and she means never — misses a deadline. Her favorite parts of her job are working with numbers and being able to work from home. When Denise isn’t at work, she sews and makes signs in her studio and then sells them locally. She’d like Jane Fonda to play her in a movie and hopes to look just as good as Jane when she is in her 80s. Denise’s favorite dance song is “Old Time Rock ‘n Roll” by Bob Seger. Denise moves the needle by always putting clients’ interests first and doing what it takes to get the job done.
