Television Advertising and the Multitaskers
According to Deloitte’s Digital Democracy Survey, 90% of US consumers multitask while watching television. And it is not just the “young generation.” More than 5 in 6 Baby Bo
Where is Pay TV Going?
I read a prediction by Matt Voda of OptiMine in Forbes.com. He said, “The arrival of virtual reality in 2016, combined with a major explosion of streaming and the death of th
Cable is Killing TV
While there are pockets of rating successes (NCAA Football Championship), cable numbers have seen a drop. Many blame the Internet, I blame cable. Take a look at the movie Rio Bravo
