Millennials are changing the world and it is no more apparent than in the traditional weddings. In fact, the word “traditional” can be thrown out the window. From traditional media to traditional weddings, millennials are blazing new trails and asking the “WHY” question throughout it all.
Photographer: Mary Mathis
Why do I have to get married in a church? Why do we have to wear tuxes? Why do I have to spend money on a rehearsal dinner? Why do my senior pictures have to look so stiff? According to the New York Times, wedding guests are likely to find informal mixers instead of rehearsal dinners, social media concierge rather than a wedding planner and churches being replaced for more photo-friendly locations. The emphasis is on being “more memorable and photo-worthy” with a custom hashtag.
My daughter is a wedding and senior picture photographer. The emphasis is on personality, style and casual comfort. She describes the photos as model-like shoots where the location could be in a farm field, downtown alley, in a swimming pool or literally in a lake. The photos are not shot in stuffy studios under fake light. The photos are more authentic and unique. They show well on Facebook and in a frame on mom’s mantel, but they must look good on social media.
As one hotel owner described this change, “All rules are out the window.” If you are wondering why millennials are not flocking to your organization, you may need to throw out the rule book and turn up the event book.