The Modern Family
Last night, I heard several news talk-show hosts talk about “working families.” And that made me wonder, what is a “working” family? And even more import
This Headline will Make You Millions
We are in the age of “quick-glance journalism.” People will only view a website for a few seconds, 2 seconds for an email subject line, and a micro-second for a post. A
The Big Data-Driven Persona Media Buy
For years, media outlets have conducted research to understand the psychographics of the audiences they sell. Psychographics are nuggets of information amid broad demographic inf
1 Simple Way to Make Your Headline Sell Like Never Before
Some have called this the age of “quick-glance journalism.” People will only invest seconds in your website, blog, email and e-newsletter, so the quintessential tool be
The Survey Says…
I often like to engage in micro surveys as I’m traveling (it’s a habit and I’m seeking help for this condition). On a recent trip to Chicago to attend the AAF Edge Effect con
Viewability and the 1-Second Ad
Have you heard about viewability? It’s a simple metric that tracks actual impressions that can be seen by users. For example: if an ad is at the bottom of the website and the pe
Short and Sweet Web Writing Secrets
This is not going to be a long blog post because I’m writing about writing. And, if you talk too much about your writing, the writing gods will curse you forever. Web writing
Contextual Awareness for Marketing
The proactive responsiveness of your mobile phone is called contextual awareness. This is manifested when your phone seems to know what word you are typing with just one or two
