The Modern Family
Last night, I heard several news talk-show hosts talk about “working families.” And that made me wonder, what is a “working” family? And even more import
This Headline will Make You Millions
We are in the age of “quick-glance journalism.” People will only view a website for a few seconds, 2 seconds for an email subject line, and a micro-second for a post. A
The Big Data-Driven Persona Media Buy
For years, media outlets have conducted research to understand the psychographics of the audiences they sell. Psychographics are nuggets of information amid broad demographic inf
1 Simple Way to Make Your Headline Sell Like Never Before
Some have called this the age of “quick-glance journalism.” People will only invest seconds in your website, blog, email and e-newsletter, so the quintessential tool be
The Survey Says…
I often like to engage in micro surveys as I’m traveling (it’s a habit and I’m seeking help for this condition). On a recent trip to Chicago to attend the AAF Edge Effect con
Viewability and the 1-Second Ad
Have you heard about viewability? It’s a simple metric that tracks actual impressions that can be seen by users. For example: if an ad is at the bottom of the website and the pe
Short and Sweet Web Writing Secrets
This is not going to be a long blog post because I’m writing about writing. And, if you talk too much about your writing, the writing gods will curse you forever. Web writing
