The Best Color Branded Company
When you think of color marketing, many list companies such as John Deere or Target or UPS, but my favorite is a jewelry retailer. It has an imaginative and fun way to brand with c
The Color of the Year 2020
Many look to Pantone’s color of the year forecasts as the reigning authority of color for many categories, from household wall paint to kitchen appliance colors. This year is 19-
Bark, Bark, Meow
Should you put animals in your messaging? The simple answer is “Bark, bark” or YES! According to the American Pet Products Association (APPA), 68% of U.S. households own at lea
This Is the Best Blog Post of the Year — Nudge, Nudge
The waitress said that the cheesecake was one of the best in the city. So I ordered it. Otherwise I wasn’t really that interested in dessert, but if it really is the best, I have
New Year, New Decade – Fundraising Trends in 2020
Charitable giving increased by over $147 billion from 2009–2019 (Lilly Family School of Philanthropy at Indiana University). As we begin a new year and decade, nonprofits will ne
There Are Times to Hate Advertising
There are times I really hate advertising. I happen to really like Kwik Trip stores, but this ad is exactly why I get so frustrated with my line of work — it seems we are willi
The ‘Longevity Economy’ Is Here
By 2050, people over 65 will be approximately 25% of the population. Yet less than 1 in 5 companies have any meaningful strategies focused on this market. Other than drug companies
Advertise on a City Firetruck?
Editor’s note: This week we are revisiting some of the One-Minute Marketer’s most popular blog posts from the past. This one was originally published in July 2012. The city of
What Can We Learn from Political Marketing?
Editor’s note: This week we are revisiting some of the One-Minute Marketer’s most popular blog posts from the past. This one was originally published in January 2012 shortly af
