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January 2020

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One-Minute Marketer

The Best Color Branded Company

When you think of color marketing, many list companies such as John Deere or Target or UPS, but my favorite is a jewelry retailer. It has an imaginative and fun way to brand with c

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By Mark Mathis
January 30, 2020
One-Minute Marketer

The Color of the Year 2020

Many look to Pantone’s color of the year forecasts as the reigning authority of color for many categories, from household wall paint to kitchen appliance colors. This year is 19-

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By Mark Mathis
January 27, 2020
One-Minute Marketer

Bark, Bark, Meow

Should you put animals in your messaging? The simple answer is “Bark, bark” or YES! According to the American Pet Products Association (APPA), 68% of U.S. households own at lea

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By Mark Mathis
January 23, 2020
One-Minute Marketer

This Is the Best Blog Post of the Year — Nudge, Nudge

The waitress said that the cheesecake was one of the best in the city. So I ordered it. Otherwise I wasn’t really that interested in dessert, but if it really is the best, I have

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By Mark Mathis
January 20, 2020
News/Fundraising/Fundraising Consultants

New Year, New Decade – Fundraising Trends in 2020

Charitable giving increased by over $147 billion from 2009–2019 (Lilly Family School of Philanthropy at Indiana University). As we begin a new year and decade, nonprofits will ne

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By AMPERAGE
January 17, 2020
One-Minute Marketer

There Are Times to Hate Advertising

There are times I really hate advertising.  I happen to really like Kwik Trip stores, but this ad is exactly why I get so frustrated with my line of work — it seems we are willi

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By Mark Mathis
January 16, 2020
One-Minute Marketer

The ‘Longevity Economy’ Is Here

By 2050, people over 65 will be approximately 25% of the population. Yet less than 1 in 5 companies have any meaningful strategies focused on this market. Other than drug companies

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By Mark Mathis
January 13, 2020
One-Minute Marketer

Advertise on a City Firetruck?

Editor’s note: This week we are revisiting some of the One-Minute Marketer’s most popular blog posts from the past. This one was originally published in July 2012. The city of

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By Mark Mathis
January 9, 2020
One-Minute Marketer

What Can We Learn from Political Marketing?

Editor’s note: This week we are revisiting some of the One-Minute Marketer’s most popular blog posts from the past. This one was originally published in January 2012 shortly af

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By Mark Mathis
January 6, 2020

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Cedar Falls, IA 50613

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AMPERAGE Marketing & Fundraising Logo https://www.amperagemarketing.com/locations/cedar-rapids/ AMPERAGE Cedar Rapids, IA Office 805 Wright Brothers Blvd. SW
Suite 5

Cedar Rapids, IA 52404

319.298.0242

AMPERAGE Marketing & Fundraising Minneapolis

AMPERAGE Marketing & Fundraising and Hansen Henley Yoder & Lamb Logos https://www.amperagemarketing.com/locations/minneapolis/ AMPERAGE Minneapolis, MN Office 8400 Normandale Lake Blvd.
Suite 920

Minneapolis, MN 55437

952.837.6225

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Wausau, WI 54403

715.845.2382

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