Bark, Bark, Meow
Should you put animals in your messaging? The simple answer is “Bark, bark” or YES!
According to the American Pet Products Association (APPA), 68% of U.S. households own at least one pet. There are 90 million dogs and 94 million cats. Of people born between 1980 and 1994, 35% are pet owners — that’s 35% of all pet owners. Among millennial and Generation Y non-pet owners, 43% want or are planning to own one in the future. Baby boomers make up 32% of all pet owners.
There is conflicting data on the numbers of pets and pet owners, but there is one phrase that all pet owners say which all surveys seem to report consistently: The pet is “part of the family.” Most people also say they would choose a pet over a person to be stranded with on a desert island. The APPA says that 85% of pet owners regard their pets as a reliable source for affection, unconditional love, stress relief, relaxation and improved health.
Dog and cat food are becoming more and more like human food (so must be stored in the refrigerator). There is now medical insurance for your pet, animal stylists and Petsmart is full of more pet toys than a toy store.
Dogs and cats are real family members, so if you’re showing a family photograph, nearly 70% of the people will think it incomplete without a pet in the portrait. Pets provide love, affection, support and improved health. They are a panacea for many of the world’s ills, so they should be a natural part of your marketing.