The Best Color Branded Company
When you think of color marketing, many list companies such as John Deere or Target or UPS, but my favorite is a jewelry retailer. It has an imaginative and fun way to brand with color — and no one can mistake the value when they see this brand’s box under a tree or in a loved one’s hand.
This year may be the year for Classic Blue, but in Tiffany’s world the robin-egg color is the color of the year, every year. What I like about Tiffany is that it has not grown tired of its color. Each year there are new innovations on the theme. From time to time Tiffany works other colors into the palette, but the predominant theme is always a play on the robin-egg blue.
I’ve included the website to show how even with a pink selection of gift items, the blue shines through. The ring box is amazing. Most retailers use black — that is probably what is available from China — but this box will likely be saved forever and will forever brand the company