AMPERAGE Marketing & Fundraising

One-Minute MarketerThe Best Color Branded Company

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The Best Color Branded Company

When you think of color marketing, many list companies such as John Deere or Target or UPS, but my favorite is a jewelry retailer. It has an imaginative and fun way to brand with color — and no one can mistake the value when they see this brand’s box under a tree or in a loved one’s hand. IMG_0160crop

This year may be the year for Classic Blue, but in Tiffany’s world the robin-egg color is the color of the year, every year. What I like about Tiffany is that it has not grown tired of its color. Each year there are new innovations on the theme. From time to time Tiffany works other colors into the palette, but the predominant theme is always a play on the robin-egg blue.

I’ve included the website to show how even with a pink selection of gift items, the blue shines through. The ring box is amazing. Most retailers use black — that is probably what is available from China — but this box will likely be saved forever and will forever brand the company

Written by:

Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.