The Importance of the Media Buy
It’s that time again! Super Bowl 50 will air on CBS on Sunday, Feb. 7th. This is one of the biggest sporting events in the country, and it is the most watched television show in U.S. television history, which says a lot considering there are literally hundreds of thousands of media outlets available today. Super Bowl 50 is expected to reach record-breaking levels in viewership. Not only will football fans tune in, but others will tune in for the halftime show and, of course, the commercials.
You may be wondering what it costs to purchase a 30-second commercial in the Super Bowl? On the national level, an advertiser could pay as much as $5,000,000 for one commercial. On a local level, an advertiser could pay anywhere from $9,000 to $10,000. Regardless of the cost, the Super Bowl game always sells out.
So how do you get enough bang for your buck amidst all of the competition? You create a plan and pick your media buy very carefully. The network which airs the Super Bowl typically schedules a high-rated prime show following the game to keep viewers tuned in. As an ad agency, we’ve helped clients take advantage of this by running multiple commercials throughout Super Bowl coverage, resulting in lower costs, increased frequency of your message and enhanced efficiency of your buy.
Amperage’s media buyers have the experience to analyze television ratings and commercial costs for our clients and make sure they get no less than maximum results for their advertising expenditures. Click to watch an example of how we helped a client spread their message during Super Bowl XLIX.