A Surprise in the Grocery Aisle
While visiting my local grocery store, I stopped dead in my tracks while walking down an aisle. There was a large magazine rack. And not only a large rack, but two people looking at magazines. The photo of the magazine rack reveals a new trend in magazines.
The first thing that stood out to me as I looked at this sea of covers is that there are more specialty interest or single-topic magazines. The general interest magazines have all gone from the shelves. There are also more magazines with longer shelf lives (3 to 6 months).
According to Pew Research Center, newsstand magazine sales have only decreased slightly over the last 3 years, while news magazine subscriptions and circulation are generally stable or slightly decreasing. Digital subscriptions are nearly impossible to track with apps, Next Issue Media and other digital services. Some magazines have grown digital single copies sales by 64% (New York Magazine), while there was a 30% increase for Vanity Fair Time and Fortune. Rolling Stone showed a 35% growth last year.
What’s not in these numbers are the specialty magazines for causes, nonprofit organizations and associations. Even though digital is a more economical way to communicate, it seems to still make sense to deliver a professionally designed magazine to a home or office rather than to an email account.
The news magazine world is shifting from print to digital in many ways, but if you’re shopping for food, you might find a new magazine that will catch your eye and interest.