I Love this Nielsen Norman Group Concept and the Respect of My Time
NN/g, or the Nielsen Norman Group, has hit on a great concept that the One-Minute Marketer would absolutely love–In a recent email, they not only provided a key decision-making metric for me to use, but they also showed respect my time.
Take a look at this email: Each article indicates how long it will take to read. How user-experience friendly is that? I’ve always designed my blog to be consumed in 1-minute bites (all blogs are fewer than 300 words which is what the average person can read in 60 seconds). But this is pure genius. It is so smart for this mobile world. I also appreciate that the video is clearly marked and tagged with the length. I can make a decision to watch prior to clicking.
Nielsen Norman Group, cheers to you for respecting me as a viewer and reader.
Mark Mathis
Mark wrote his first direct-mail fundraising letter in 1981 for the University of Iowa Center for Advancement. The effort raised a few million dollars in undiscovered wills and legacy gifts. From that day forward Mark discovered a love of the big idea that moves the needle. After 12 years at KWWL, Mark became a business owner as a co-founder of ME&V — rebranded as AMPERAGE in 2015. After 25 years of leading creative teams in video production, graphic design, PR, writing and web development, Mark transitioned out of ownership in 2021. Today he serves in an employee role as special projects consultant. He is creatively ambidextrous — son of an artist and engineer — and famous for distilling complex ideas down to a few words and a few visuals. Mark is a writer. When he found that many nonprofits struggled with complex branding puzzles, he wrote the book, “NonProfit-NonMarketing .” He also wrote a novel called “Reenactment.” Mark is an active blogger OneMinuteMarketer® with nearly 1,000 readers each week on LinkedIn, Facebook, Twitter. One of his most popular YouTube videos is on “How to Look Good on Zoom.” One of Mark’s fondest business memories was being named to INC 500 two times and attending the INC 500 conference with other winners. Mark is considered by some a Civil War expert (and that explains his novel). Mark also served as an adjunct professor in the business and in the communications departments at Wartburg College. Mark is a graduate of the University of Iowa and is currently vice president of the University of Iowa Journalism and Mass Communications Advisory Board. Mark is married to state Sen. Liz Mathis, and the two love to travel, even when it means being trapped by a volcano in the Czech Republic for three weeks.
