The Farmer (offline) and the Cowhand (online) Can be Friends
I was in Oklahoma! in high school. There was a song in the play that reminded me of today’s online-offline battle. The song was “The Farmer and the Cowman.” The song goes,
What Does the Batman Lego Movie Have to Do with Branding?
Lego is on top of the list. According to Brand Finance, Lego is the top brand of 2017. Brand Finance ranks brands each year based on its Brand Strength Index, which includes famili
Just Like in a Newscast, Live is Exciting and New
According to the UB Evidence Lab a majority of young people have watched live streaming video online. Even a few 55+ have ventured into the live world. More than half of respondent
Your Brand is More than Just Your Logo
When we talk about a company’s brand, we most commonly reference a company’s logo, color palette and tagline, right? It’s instinctive. When asked, the majority of us would be
So Who Influences the Influencers?
We all know the most effective advertising is a personal review from a friend or relative. It is the most trusted source for information. That has been true since humans first comm
Will the Sharing Economy Change Your Business?
It is unknown if the sharing economy is changing our world, or if the digital economy is pushing the sharing economy forward. We’ll let the economist argue that one. For us m
I Love this Nielsen Norman Group Concept and the Respect of My Time
NN/g, or the Nielsen Norman Group, has hit on a great concept that the One-Minute Marketer would absolutely love–In a recent email, they not only provided a key decision-maki
The Generation Gap Can Be Filled with Authentic Content
A day doesn’t pass in the marketing world without someone talking about Baby Boomers or Millennials. Broad stereotypes are used and ever broader assumptions are made. Olapi
Does Storytelling Make a Difference?
You are hearing a lot of tall tales about storytelling. It is easy to say, but very hard to do. However, in the age of disruption, you always have to ask the question, “Does
