Just Like in a Newscast, Live is Exciting and New
According to the UB Evidence Lab a majority of young people have watched live streaming video online. Even a few 55+ have ventured into the live world.
- More than half of respondents 13 to 34 have watched live video streaming online.
- 42% of 18-34 year-olds and 32% of 13-17 year-olds have created live video online
- Just 12% of 55+ have watched live video (I’m ashamed of my generation)
The total for all demographics is 36% have watch live video online and 22% have created live video online.
In television news, the most captivating live experiences are breaking news and highly newsworthy events. Getting the information in real-time adds value to the storytelling. In the social media world, these would attract high rates of sharing, comments or Likes.
What could you do for live video:
- Ribbon cutting
- Chamber speeches
- Ground breakings
- Nonprofit fundraising kickoffs
- Rolling out new equipment or services
For nonprofits with boards of directors and donors who cannot make an event, this could be a great way to engage them even when they are far away at a second home or can’t leave work, but still have 15 to 30 minutes to contribute to watch an event. As far as production values, live footage can be of lesser quality, but what cannot be is the audio. You must have good sound or the live feel is defeated.
You’re live in 5, 4, 3, 2…