Will Texture Save Magazines?
I know I said I love billboards, but I also love magazines. I like the writing, the design, the ads and overall structural layout of magazines.
So you can imagine my delight when I found Texture. It is touted as Netflix for magazines. There are more than 200 magazines on this subscription service.
The secret is that many of the magazines do not lose their magazine feel on the tablet-optimized display. It looks and feels like you’re reading a magazine. However, there are some fun digital enhancements thrown in that allow you dig deeper into topics or interact with some of the content.
Will this save magazines in this digital world? Who knows, but for now, this is a great way to read a lot of magazines you may never have subscribed to in the past for a small monthly fee. I was able to email ads and articles to people right out the app, so this has the potential to build organically through sharing.
If you appreciate beautiful design, large photographs and aggregated content in one nice package, you’re going to love Texture. If you are a big news, click-bait person, don’t download the app.