More Streaming Than Cabling
This is an alert, not a drill: More people are streaming video services than have a cable subscription. A survey by Fluent LLC (May 2017) found that 67% of US internet users watch or have access to a streaming service, while just 61% have cable in their homes.
Netflix is the top among millennials and older people. Amazon Prime was a distant second. Is this a huge dramatic shift in the technology marketplace with ramifications throughout connected households? Well, yes and no. The No. 1 reason cited for streaming content was cost. The second reason was that the streaming service offered content on any device. Original content for nearly 1/5th of all respondents was also a strong draw.
Cable cutting has been a growing trend, and now that the lines have crossed, you will see more pull toward the low-cost provider. For some, the over-the-air digital channels of broadcast affiliates and a Netflix subscription are a strong replacement for hundreds of un-watched cable channels. But don’t count cable out just yet because you still need a strong internet signal to pull in all the streaming services—and cable is the best option to-date.
Soon you may see a cable company throw in the channels for free with a long, expensive internet package.